Market Research

     Surveys - What businesses use to collect data from customers opinions to locate the target market

     Interviews - Rather than surveys this research asks in-depth questions that can have multiple answers

     Observations -Research in which a researcher observes ongoing behavior that the target primarily does

Data Types

     Primary Data - Data obtained for the first time and used specifically for the particular problem or issue               being studied

     Secondary Data - Already been collected for some purpose other than the current study
     and is less expensive to collect than primary data

Open Ended Questions -Ask respondents to construct their own response to a question

Closed Ended Questions - Also called “forced-choice questions” ask respondents to choose answers from possibilities given on a questionnaire

Focus Group - Groups of 6-10 respondents that are asked a variety of questions in a controlled setting. Best used for product testings, target market research, etc.