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STANDARDS

MARKETING STANDARDS

CHANNEL MANAGEMENT (OC)

Distribution

     Direct Distribution - Sale of goods or services directly to the customer, with no intermediaries

     Indirect Distribution - Sales of goods or services to the customer through one or more intermediaries

Channel Members

     Manufacturer - A person or company that makes goods for sale

     Wholesaler - A person or company that sells goods in large quantities at low prices, typically to retailers

     Retailer - A person or business that sells goods to the public in relatively small quantities for use or                     consumption rather than for resale

Distribution Intensity 

     Exclusive - Distributing products to one intermediary in a selected geographic area

     Selective - Distributing products to a few intermediaries in a selected geographic area

     Intensive - Distributing products to all suitable intermediaries to receive full coverage

Invoice - An itemized list of goods that includes prices, terms of sales, total, taxes and fees, and amount due

Receiving Merchandise

     Receiving - Companies get what is necessary to run the business and often requires the business to record       what was received
     Checking - An administrative function that involves checking of the quality, quantity, and condition of the           incoming goods followed by their proper storage

     Marking - With information including sale price must be performed once goods are received and checked
Transportation 

     Motor - Includes trucking and is the main source of transportation is inexpensive, and is used intra                       city (within city) more than intercity (between cities, multiple)

     Rail - Used intracity and is used to transport heavy equipment, weather does not affect this form of                     transportation

     Water - International shipping products, used to ship heavy and non perishable items

     Air - Fastest form of transportation used for time sensitive items, also the most expensive form of                       transportation
Warehousing 

     Distribution Centers - A warehouse designed to speed delivery of goods to minimize storage costs

     Public Warehousing - Storage and handling facilities offered to any individual or company that will pay for         its use

     Private Warehousing - A facility designed to meet specific needs of the owner

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