Branding 

     Brand Name - A word, group of words, letters, or numbers that represent a product or service

     Brand Mark - A unique symbol, coloring, lettering, or other design elements

     Trade Name - A phrase or symbol that identifies and promotes a company or a division of a particular                 corporation

     Trademark - A brand name, brand mark, trade name, trade character, or a combination of these elements         that is given legal protection by the federal government

     Trade Character - A specific type of brand mark, one with human form or characteristics

Advertising - A form of non-personal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets

Promotion - Decisions about advertising, personal selling, sales promotion, and publicity used to attract potential customers

Types of Advertising 

     Radio - Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts       the advertiser's commercial to its listening audience

     Television - Programming produced and paid for by an organization, which conveys a message, typically to       market a product or service

     Direct Mail - A marketing effort that uses a mail service to deliver a promotional printed piece to your                 target audience . Direct mail encompasses a wide variety of marketing materials, including brochures,               catalogs, postcards, newsletters and sales letters.

     Print - A form of advertising that uses physically printed media to reach consumers, business customers             and prospects

     Internet - A marketing strategy that involves the use of the Internet as a medium to obtain website traffic           and target and deliver marketing messages to the right customers. Online advertising is geared toward             defining markets through unique and useful applications

Promotional Mix

     Advertising - Any paid form of non-personal presentation and promotion of ideas, goods, or services by an       identified sponsor

     Sales Promotions - Used to introduce new product, clear out inventories, attract traffic, and to lift sales               temporarily.

     Publicity/Public Relations - The state of the relationship between the public and a company or other                   organization

     Personal Selling - Where businesses use people to sell the product after meeting face-to-face with the               customer

Parts of Print Advertisement

     Headline - A strong statement that includes the selling point

     Illustration - Reinforces the headline, shows what the product looks like, grabs readers attention

     Copy - Informative Text that persuades you to buy the product

     Signature - Includes tag line and/or company details

Institutional Advertising - Any type of advertising intended to promote a company, corporation, business, institution, organization or other similar entity. Such advertising does not attempt to sell anything directly.

Promotional Advertising - Sales promotion is an activity or series of activities that boost the sales of a product or service, usually in the short-term